For years in basketball, videotape of games from many different angles is broken down for players to study their shots, dribbles, and overall fundamentals. While this technology was good at serving its purpose, there is a new wave of technology being implemented in the NBA now. This technology is similar to the technology used in the movie Avatar. It captures every movement of the player throughout the game. Sensors would be put on the uniforms and shoes of the players to allow for this capture of information. For example, the sensors could measure the release points of shots of a player, determining which release point is the best for that certain player.
This shows that all companies and industries need to be open changing their processes. Here, the NBA, a sports league, looked to technology in Avatar, a movie, to make its product better. I believe that being open-minded to change is key for companies and industries. Using this technology to increase efficiencies in players can lead to a better product, leading to better customer happiness, ultimately leading to an even better overall NBA experience.
I think there a lot of opportunities like this that would not change watching the games that people love, but would improve the preparation for the game. Sticking with the example of sports, groups have often taken things that are taught in other areas to increase their abilities. Example of this is karate and ballet used by football players to gain coordination and balance. I think this is the start of the new location to look for improvement because the non-technical areas have been considered already. I wonder what will be the next technology. Maybe it will be realistic football games on a Wii like device that lets the players simulate game situations to see how they would react. It's possible if everyone's movements and abilities are able to be duplicated on a computer. I even bet this could be used as testing out pro prospects.
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