I recently saw a Cisco commercial that highlighted one of their clients: Ducote Motorcycles. The commercial showed a Ducote motorcycle and talked about how good they were. The commercial then shifts directions, saying that Ducote knows what they are good at, which is motorcycles. It then says that they use Cisco for their networking and systems. This is a real life example of outsourcing.
Ducote sticks to their core competency of making quality motorcycles. They then outsource what they are not good at performing. This commercial would not have ever stuck out to me without this class, as I would not have been thinking about outsourcing and core competencies.
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